AGB Nielsen defies TRO, releases overnight ratings

Wow, this is really a move that could make this controversial issue much bigger! Imagine a company in the U.S. defying a court-ordered restraining order and you will be in so much trouble. Can they do this in the Philippines without getting in trouble? How could a company like AGB Nielsen defy the court’s ruling? Is that a normal practice in the country?

- Chuva Chienes

Despite the Temporary Restraining Order (TRO) issued by the Quezon City Regional Trial Court against AGB Nielsen Media Research Philippines, overnight ratings on December 18 and 19 conducted by AGB was released earlier today, December 21. ABS-CBN had requested that AGB Nielsen be ordered to temporarily cease releasing data or any information on television ratings for twenty (20) days.

An order handed out by Judge Charito Gonzales yesterday, December 20, states: “Wherefore, as prayed for, the defendant [AGB Nielsen], its employees, agents or representatives and those acting for and its behalf are hereby ordered to cease and desist from pursuing its nationwide TAM [Television Audience Measurement] data gathering activities from corrupted home panels and delivering, releasing or making known the resulting TAM data to its clients or the general public within twenty [20] days from the issuance of this Order.”

By releasing the overnight ratings on December 18 and 19, AGB Nielsen intentionally defied the TRO. Whatever prompted the survey group to make that decision is still unclear.

Before PEP (Philippine Entertainment Portal) obtained a copy of AGB Nielsen’s overnight ratings last December 18 and 19, we also got hold of data gathered by Taylor Nelson Sofres (TNS), a new survey firm that GMA-7 subscribes to aside from AGB. TNS was launched this year and also covers the Mega Manila area.

Looking at the data of both AGB and TNS, although the figures and rankings are relatively different, GMA-7 shows are leading in both surveys.

In connection with AGB Nielsen’s decision to release its data despite the TRO against the research firm, PEP received another statement from Mr. Bong Osorio, ABS-CBN’s Head of Corporate Communication, a few minutes ago.

In the one-paragraph statement emailed to PEP, ABS-CBN expressed its disappointment “with the decision of AGB Nielsen Media Research Philippines to disobey the clear terms of the temporary restraining order. It made a narrow and self-serving interpretation of the TRO. As a result of this, we will hold them liable for contempt of court.”

Here are the Top 10 daytime and primetime programs from December 17 to 20 based on overnight ratings conducted by AGB Nielsen Philippines among Mega Manila households:

December 17 (Monday)

Daytime:

1. Eat Bulaga! (GMA-7) – 20.1%
2. Whammy! Push Your Luck (GMA-7) – 19.6%
3. Daisy Siete (GMA-7) – 19.4%
4. Kapamilya, Deal Or No Deal (ABS-CBN) – 18%
5. Pasan Ko ang Daigdig (GMA-7) – 17.6%
6. Wowowee (ABS-CBN) – 16%
7. Pilipinas, Game KNB? (ABS-CBN) – 15.9%
8. My Only Love (GMA-7) – 14.5%
9. Come Back Soon-Ae (GMA-7) – 12.3%
10. Pinoy Movie Hits (ABS-CBN) – 11.3%

Primetime:

1. Marimar (GMA-7) – 41.4%
2. Kamandag (GMA-7) – 37.2%
3. Zaido (GMA-7) – 32.7%
4. La Vendetta (GMA-7) – 31.6%
5. 24 Oras (GMA-7) – 30.3%
6. Lastikman (ABS-CBN) – 25.2%
7. TV Patrol World (ABS-CBN) – 24.5%
8. Princess Sarah (ABS-CBN) – 23.6%
9. Pinoy Big Brother Celebrity Edition (ABS-CBN) – 19.9%
10. Maging Sino Ka Man (ABS-CBN) – 19.6%

December 18 (Tuesday)

Daytime:

1. Eat Bulaga! (GMA-7) – 22.4%
2. Daisy Siete (GMA-7) – 19.2%
3. Whammy! Push Your Luck (GMA-7) – 18.3%
4. Pasan Ko ang Daigdig (GMA-7) – 18.2%
5. Kapamilya, Deal Or No Deal (ABS-CBN) – 17.1%
6. Wowowee (ABS-CBN) – 15.4%
7. Pilipinas, Game KNB? (ABS-CBN) – 15.1%
8. Takeshi’s Castle (GMA-7) – 14.4%
9. My Only Love (GMA-7) – 13.6%
10. Prinsesa ng Banyera (ABS-CBN) / Pinoy Movie Hits (ABS-CBN) – 11%

Primetime:

1. Marimar (GMA-7) – 43.1%
2. Kamandag (GMA-7) – 37%
3. Zaido (GMA-7) – 30.7%
4. La Vendetta (GMA-7) – 29.5%
5. 24 Oras (GMA-7) – 29.4%
6. Lastikman (ABS-CBN) – 24.1%
7. TV Patrol World (ABS-CBN) / Princess Sarah (ABS-CBN) – 23.1%
8. Ysabella (ABS-CBN) – 21.9%
9. Pinoy Big Brother Celebrity Edition (ABS-CBN) – 21.2%
10. Maging Sino Ka Man (ABS-CBN) – 18.8%

December 19 (Wednesday)

Daytime:

1. Eat Bulaga! (GMA-7) – 18.5%
2. Pasan Ko ang Daigdig (GMA-7) – 18.3%
3. Whammy! Push Your Luck (GMA-7) – 18.2%
4. Daisy Siete (GMA-7) – 17.4%
5. Kapamilya, Deal Or No Deal (ABS-CBN) – 17.2%
6. Wowowee (ABS-CBN) – 16.9%
7. My Only Love (GMA-7) – 16.3%
8. Pilipinas, Game KNB? (ABS-CBN) – 16%
9. Come Back Soon-Ae (GMA-7) – 13.6%
10. Takeshi’s Castle (GMA-7) – 12.6%

Primetime:

1. Marimar (GMA-7) – 39.8%
2. Kamandag (GMA-7) – 37.6%
3. Zaido (GMA-7) – 30.6%
4. 24 Oras (GMA-7) – 29.8%
5. La Vendetta (GMA-7) – 28.9%
6. Princess Sarah (ABS-CBN) – 26.3%
7. Pinoy Big Brother Celebrity Edition (ABS-CBN) – 23.9%
8. Lastikman (ABS-CBN) – 23.7%
9. TV Patrol World (ABS-CBN) – 23%
10. Hwang Jini (GMA-7) – 20.7%

December 20 (Thursday)

Daytime:

1. Eat Bulaga! (GMA-7) – 22.1%
2. Daisy Siete (GMA-7) – 21.2%
3. Pasan Ko ang Daigdig (GMA-7) – 16.9%
4. Whammy! Push Your Luck (GMA-7) – 16.8%
5. Takeshi’s Castle (GMA-7) – 16.1%
6. Wowowee (ABS-CBN) / Kapamilya, Deal Or No Deal (ABS-CBN) – 14.1%
7. Pilipinas, Game KNB? (ABS-CBN) – 13.9%
8. My Only Love (GMA-7) – 13.3%
9. Prinsesa ng Banyera (ABS-CBN) – 11.5%
10. Come Back Soon-Ae (GMA-7) – 10.1%

Primetime:

1. Marimar (GMA-7) – 42.8%
2. Kamandag (GMA-7) – 41.4%
3. Zaido (GMA-7) – 37.2%
4. 24 Oras (GMA-7) – 30.5%
5. La Vendetta (GMA-7) – 29.3%
6. Lastikman (ABS-CBN) – 22.3%
7. Princess Sarah (ABS-CBN) – 22.2%
8. Hwang Jini (GMA-7) – 21.6%
9. TV Patrol World (ABS-CBN) – 21.1%
10. Ysabella (ABS-CBN) – 19.8%

Meanwhile, here are the Top 10 daytime and primetime programs on December 19 and 20 based on the overnight ratings conducted by Taylor Nelson Sofres (TNS):

December 19 (Wednesday)

Daytime:

1. Whammy! Push Your Luck (GMA-7) – 18.4%
2. Kapamilya, Deal Or No Deal (ABS-CBN) – 18.2%
3. Eat Bulaga! (GMA-7) – 17.1%
4. Pilipinas, Game KNB? (ABS-CBN) – 16.8%
5. Daisy Siete (GMA-7) – 15.8%
6. Wowowee (ABS-CBN) – 15.1%
7. Takeshi’s Castle (GMA-7) – 14.8%
8. Pasan Ko ang Daigdig (GMA-7) – 14.1%
9. Pinoy Movie Hits (ABS-CBN) – 12.4%
10. My Only Love (GMA-7) – 11%

Primetime:

1. Marimar (GMA-7) – 39.9%
2. Kamandag (GMA-7) – 38.4%
3. Zaido (GMA-7) – 35.2%
4. La Vendetta (GMA-7) – 30.9%
5. 24 Oras (GMA-7) – 28.5%
6. Lastikman (ABS-CBN) – 25.2%
7. Princess Sarah (ABS-CBN) – 24.9%
8. TV Patrol World (ABS-CBN) – 24.3%
9. Maging Sino Ka Man (ABS-CBN) – 20%
10. Hwang Jini (GMA-7) – 18.3%

December 20 (Thursday)

Daytime:

1. Whammy! Push Your Luck (GMA-7) – 19.4%
2. Eat Bulaga! (GMA-7) – 18.3%
3. Daisy Siete (GMA-7) – 17.2%
4. Kapamilya, Deal Or No Deal (ABS-CBN) – 16.9%
5. Pasan Ko ang Daigdig (GMA-7) – 15.3%
6. Wowowee (ABS-CBN) – 15.2%
7. Pilipinas, Game KNB? (ABS-CBN) – 14.8%
8. Takeshi’s Castle (GMA-7) – 13.1%
9. Prinsesa ng Banyera (ABS-CBN) – 12.9%
10. My Only Love (GMA-7) – 12.3%

Primetime:

1. Marimar (GMA-7) – 42.3%
2. Kamandag (GMA-7) – 38.3%
3. Zaido (GMA-7) – 34.8%
4. La Vendetta (GMA-7) – 31.7%
5. 24 Oras (GMA-7) – 29.3%
6. Lastikman (ABS-CBN) – 26.7%
7. Princess Sarah (ABS-CBN) – 26.1%
8. TV Patrol World (ABS-CBN) – 25.2%
9. Hwang Jini (GMA-7) – 21.4%
10. Maging Sino Ka Man (ABS-CBN) – 19.3%

Source: AGB Nielsen

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