What advertising medium is effective to you as a consumer?
I am just a sucker for savings. I don’t know what it is but if I can save money in the process of anything, I would go for it. I am not a fanatic but I do get my share of savings through coupons or postcards received in the mail. I love going out to dinner and sometimes, dinner can cost you at least $35.00 per person at a medium-priced restaurant but at high-end restaurants, be prepared to pay higher than that. If you can shave off at least 20-30% of that price, I think that’s good enough right?
That is why businesses should really continue to create and send out custom postcards with discounts to advertise their product or service. I normally look at those and see if it is something that I can use. Simple example is carpet cleaning. I receive a card from a company and if I am due for a carpet cleaning, you bet I’m going to use it. You have to be careful of course because some companies are not that reliable but one thing I can always trust when I receive these advertising postcards is Jiffy Lube. I get an oilchange religiously and paying for full price is not my game.
Therefore, if you are a company and would like your brand to be a household name, I would definitely opt for using custom postcards as a tool to get my brand out there and give people discounts in the process. Sounds like a great plan to me! It’s a win for them and a win for me! 
