Tiger Woods loses endorsement Gatorade’s Tiger Focus discontinued
Bloomberg news reported yesterday that marketers have pulled out commercial featuring Tiger Woods from TV Networks and cable channels.
Then, he lost his first endorsement. PepsiCo’s (PEP) Gatorade division will be discontinuing their Tiger Focus product. A product first named after an athlete. Pepsi denies that the discontinuation of the product has something to do with the recent scandal surrounding the embattled golfer’s infidelity.
“We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010,” Gatorade told CNBC in a statement.
Could this be the first of many lost endorsements? We shall see how this unfolds and if any other advertiser follows suit. Remember, all of his endorsers backed him up in the beginning when there was only one alleged affair. The plot has thickened in the last several days because the women who have come forward claims no one-night stands. I mean, they are claiming long-term relationships with Tiger while he is married. There are “moral clause” in contracts and although not specified, could this be the reason for the pullout?
