Gillette limits Tiger Woods ads, Tag Heuer pulls all ads with Tiger in Australia
And the fallout continues. Whether we like it or not – - whether Tiger Woods is trying to clean up his act, some advertisers are not willing to risk their brands should their top athletes fall from grace. Why? Because patrons of these products will stop buying if they know that the advertisers continue to support someone who has done something that they deem to be morally wrong.
I know, no one should really pass judgment but that’s just how the dominoes fall. Some people stick to products because they believe in the endorser…and some people do not.
It was reported earlier that Tag Heuer, the Swiss watchmaker has pulled all advertisements with Woods from all retail locations in Australia, while Gillette will “limit” their ads from their razor campaigns.
Nike on the other hand, will continue to support Tiger Woods. They issued a statement to UsMagazine.com stating, “Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf. He and his family have Nike’s full support.”
I heard someone say that men who purchase clothing lines by Nike featuring Tiger Woods is not going to stop buying golf paraphernalia just because Tiger Woods cheated. It’s not a deal breaker for the company. Hmmmm..
This is such a sad news. I think Tiger has now learned a lesson or two…
I know Snow.. it’s really sad. But I think he needed a wake up call and this was it. Sometimes, we all need that…
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