Painful but true – - Philippine’s New Tourism Slogan “More Fun in the Philippines” gets bashed continuously. .
When controversies about the previous Philippine tourism slogan of “Pilipinas Kay Ganda” hit the web about being a copycat, rip-off artists and the like… we all had to admit our fault. Yes, it really did look like a blatant copy of the Polish tourism logo. You would think, we would learn from it. But we didn’t.
Millions of pesos are allocated to the creation, design and research for a new tourism slogan. Yet, the only thing we can come up with is a copy of someone else’s? This time, it looks like a rip-off from “It’s more fun in Switzerland!” used in the 50s. Yup, you heard that right.
So, it was just right for Bisean to bash the hell out of our slogan and logo. Although, I think that with us, adding verbs before the “…….It’s More Fun in the Philippines” is genius. But, let’s say that it’s something we really didn’t come up with - and simply copied from Switzerland - the additional comments became more personal and was not about the slogan and the logos anymore but rather, the people. Here are some of the comments:
It’s not just about ripping off fellow Filipino, using photographs without his permission or at least a notice…
It’s not just about using other countries’ images trying to get away with it…It’s not about millions of tax payer’s money used to reasearch (for what?), campaign, broadcast, print. No, it’s not just about that…… is Filipino culture. “We are better than…”, “Our country is better than….”. Insinuations.Is there a Siti Nurhaliza video in YouTube not bashed by Filipino critters? Is there a Miss Indonesia video in YouTube not bashed by Filipinos online? Is there a Thai tourism video on YouTube without any comments — “In the Philippines we have this and that…”? Are there anything, in any forum or platform, not bashed by Filipinos?It’s more fun in the Philippines “than”….It’s their culture. I hate to admit but this slogan says a lot about them that WOW Philippines in my previous tourism rant.I love the Philippines. Old friends of this blog knows it very well. And this post… is a reflection that nobody want to see.“It’s more fun in the Philippines than YOURS.” It’s their culture. Love it or hate it.
PAINFUL – - – BUT, TRUE.
