BAYO’s What’s Your Mix? Ad Generates Controversy. Viewed as Racist by many. What’s your take?

Frankly, I don’t have any issue with the “What’s Your Mix?” Bayo ads.  I thought it was ingenious and reflects the culture that we were brought up to embrace.

I am a proud Filipino and proud of my origin.  But let’s face it, don’t we all admire the goodlooking folks who are mixed?  Our entertainment industry is filled with actors/actresses with mixed races.  Let’s name a few.  Anne Curtis, Sam Milby, Derek Ramsay.  How about AZKALS?  Phil Younghusband, Neil Etheridge…. I could go on and on.

Even with our admiration for these mixed-raced individuals, it doesn’t necessarily mean that we are anti-Filipino.  What is a true Filipino anyway?  Most of us have mixed origins including American, Spanish, Chinese, Malaysian, Indonesian and so forth.

Bayo.ph under pressure, had to apologize for the ad and had to issue a formal statement regarding the controversy.  As a true leader in the industry, I admire their prompt response to the controversy but honestly, did they have to?  Huwag na tayong maging plastik.  Gusto natin ang mga foreign-looking folks.  Aminin!!!!

Here’s the statement (And I agree completely… the message got lost along the way):

We at BAYO, deeply apologize for the message our campaign – “What’s Your Mix?” – has unintentionally conveyed.  We would liket oe express our regrets to those who have been offended or felt discriminated against.

Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements.  We believe that being a Filipino will always make you 100% beautiful.  It is unfortunate that this message got lost along the way.

We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.

After receiving a lot of negative responses in Bayo’s Facebook page, the company decided to discontinue its “What’s Your Mix?”
campaign.

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