We may all have forgotten the sexy ad from Coke almost two decades ago starring Lucky Vanous (I haven’t). It worked then but it hasn’t really been followed with another commercial objectifying the male physique – – until now.

Look at the new hunk for Diet Coke – Andrew Cooper. I guess you could say, it was worth the wait. Well, it’s geared towards the European market for now – but if it clicks (which I’m sure it will!), it will be rolled out globally.


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