Okay. I will be in Chicago next week and I want to see one of these ads.
Apparently, these ads are going up in Chicago for a month to target teens. Although teen pregnancy in Chicago has gone down, it’s still higher than the national average. So, to target teens – they have introduced a provocative new ad that will keep teenagers talking. Pregnant teen boys!
While it’s not the usual marketing done to target teen girls, it has proven to be effective.
What do you think?