Male supermodel set to sizzle in brand’s biggest campaign to date
SM MEN’S FASHION brings another meaning to its name by adding an internationally renowned male ‘supermodel’ to its growing roster of brand icons. British model David Gandy has officially been announced as the face of SM Men’s Fashion, and is set to arrive in the country this October to headline the brand’s biggest campaign to date.
The blue-eyed, chiseled model from Essex, United Kingdom first catapulted to international stardom after headlining a series of high profile campaigns, the most notable of which are for Dolce and Gabbana’s “Light Blue” fragrance and Johnny Walker Blue Label. David has also graced the cover of countless magazines, including the international editions of Vogue, Details, GQ and Men’s Health among others.
Once in Manila, David is slated to walk the ramp for SM Men’s Fashion during Philippine Fashion Week. Temperatures will definitely rise as he joins the brand’s already recognizable endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael Do Prado.
A real fashion coup, Gandy’s partnership with SM Men’s Fashion has created a buzz in recent months, with speculations of his arrival to Philippine shore being a hot topic among fashionistas and netizens all over the country – even before this announcement was made. “Finally, the secret is out. We are glad to announce that David (Gandy) is officially part of SM Men’s Fashion, and we invite everyone to stay tuned to our future campaign, where our latest endorser will exemplify how it is to be a sensible and stylish man of the modern times,” says Ayen Florendo, SM Men’s Fashion assistant vice-president for marketing.